Website redesign: when and why it’s necessary for your business
In Quebec, many SMEs already have a website. But let’s be honest: how many of them really appeal to customers? A website that is 5 or 10 years old, not mobile-friendly, slow to load, or does not comply with Law 25 can do more harm than good to your image. A website is like a […]
How a well-designed website can reduce unnecessary calls and emails
If your business constantly receives calls and emails asking for the same information, hours, rates, services, deadlines, processes, cancellations, it’s not only tiring. It’s also wasted time, scattered energy, and sometimes missed business opportunities. Often, this “noise” doesn’t come from a lack of goodwill on the part of your customers, but rather from a lack […]
The showcase website guide: is it enough for an SME?
For a small or medium-sized business, the first question when it comes to online presence is often simple: “Is a showcase website enough, or should we invest in a more comprehensive website?” With competition, Google, social media, online advertising, and compliance issues (such as Bill 25), it can be difficult to know where to start. […]
Why a logo is essential for your business ?
The first impression your business makes can determine its long-term success. A well-designed logo is much more than just a drawing or icon; it’s a crucial element of your brand identity. Why is a logo so vital to your business’s success? Let’s explore the reasons why an effective logo can make all the difference. 1. […]
The importance of a logo: Why and how to refresh it every 5 years
A logo is often the first thing customers notice when they come across a business. It represents the visual identity of your brand, conveys your values, and establishes instant recognition. However, in the digital age where trends evolve rapidly, a logo can lose its impact over time. That’s why it’s essential to review and refresh […]
What is the best time to create your company’s website?
Are you considering giving your company a website? It is a great idea: creating a website is a valuable tool for improving your online visibility and ensuring your longevity. However, creating a website should not be taken lightly as obtaining a professional and effective website requires effort and time. So, it is better to be […]
7 reasons why entrusting the creation of your website to a relative is a bad idea!
You want to launch your business on the web, or perhaps you would like to refresh an existing website, and you are considering entrusting the creation of your new website to a relative? It is understandable: the idea seems appealing! It is an opportunity to support a friend and, most importantly, to save some money. […]
The Benefits of digital marketing: a real evolution for your business!
Digital marketing has become a must for companies that want to remain competitive and prosper. That is a good thing because, compared to other traditional marketing methods such as print advertising or TV commercials, digital marketing offers a host of advantages capable of helping your company reach its target audience efficiently and cost-effectively. We explain […]
Here is why you should adapt your website for mobile devices!
You have probably noticed, just like everyone else, how these valuable mobile devices have become our personal assistants. Digital tablets and smartphones have revolutionized our consumption habits in recent years! Today, 92% of internet users browse the web from a mobile device. You no longer have a choice: to stay in line with your customers’ […]
Shortkut provides a free website to young entrepreneur
Montreal- Shortkut is delighted to announce the winner of its summer contest: Saint-Lambert-de-Lauzon massage therapist Joanie Vachon has won a customized website, valued at $2,388^, to help propel her business forward. Joanie Vachon’s inspiring career path combines boldness, determination and authenticity. After years of teaching, she decided to earn a diploma in massage therapy and, […]