You have probably noticed, just like everyone else, how these valuable mobile devices have become our personal assistants. Digital tablets and smartphones have revolutionized our consumption habits in recent years!
Today, 92% of internet users browse the web from a mobile device. You no longer have a choice: to stay in line with your customers’ consumption habits, you must offer them a website adapted to these mobile devices. Don’t worry, Shortkut is here to guide you! And we know what we are talking about: we have been offering entrepreneurs and SMEs in Quebec mobile-responsive for 10 years.
Buckle up, turn on your cellphone, and take a shortkut to the future of digital in a 5-step journey:
- Embrace the surge in mobile device usage, do not miss this turning point!
- An excellent way to enhance your user’s experience
- A positive impact on your web ranking
- A great way to increase your conversion rate
- An overview of Google’s recommendations
Embrace the surge in mobile device usage, do not miss this turning point!
No one can deny that mobile devices are now the main means of accessing the internet for most consumers. With over 90% of mobile users, not adapting your website to mobile devices means missing out on a considerable audience, and therefore potential customers! Do not take that chance.
An excellent way to enhance your user’s experience
Some of your users will only see your website from their mobile device, and if your website is not adapted to their medium, the user experience is likely to be severely degraded. Especially as mobile users are often on the move, looking for information fast! A degraded interface, with difficult navigation and interaction with your content, is likely to quickly make them lose patience.
Keep in mind that an interface adapted to mobile devices offers fluid navigation and optimal legibility, which translates into satisfied visitors and an improved user experience!
A positive impact on your web ranking
Search engines, starting with Google, are placing increasing emphasis on websites optimized for mobile devices. Offering a ‘mobile-friendly’ version of your website will help you rank higher Google search results.
Adapting your website to mobile devices is now deemed an essential factor in improving your online visibility and attract more organic traffic as it plays an active part in the quality of your web ranking.
A great way to increase your conversion rate
Most mobile users are highly qualified prospects: their searches are local and meet an immediate need. That is why a website that is not adapted to mobile devices can potentially lead to a significant drop in conversion rates: if your user cannot navigate your website properly, they will go to the competition!
On the other hand, a ‘mobile-friendly’ website offers users a fluid experience, encouraging them to interact with you content for longer, and therefore leading them more easily to carry out the desired actions (purchases, quote requests, contact by email or call).
An overview of Google’s recommendations
For several years now, Google has been stressing the importance of responsive design to ensure smooth navigation on all types of mobile devices. In other words: your website must automatically adjust to the size of the screen used by the user.
Opting for a responsive design should enable you to reduce loading times, improve the readability of your content, and therefore facilitate fluid navigation for your users.
Google also recommends the use of mobile-friendly design techniques, such as optimizing images, using legible fonts and simplifying contact forms.