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Search Engine Optimization: What are the criteria of Google referencing?


You want to optimize your online presence? As you already know, Google is the most used search engine worldwide. It is thus impossible to avoid it. A successful SEO is a good optimization on Google. Yet, if improving your ranking on search results is an efficient way to promote your company, attract new customers and increase your sales, you still need to know how to effectively work on your web optimization. Discover with us what criteria Google’s algorithm takes into account, as well as their importance!

  1. Quality of content
  2. Website performance
  3. Your brand notoriety

SEO and Google: The history!

Before tackling the list of Google’s list of SEO evaluation criteria, let’s go back to the birth of the search engine as well as its initial objectives, with a bit of history! 

Founded in 1998, the company owes its existence to academic work: two students, Larry Page and Sergey Brin, were looking for the best possible categorization for scientific information in databases. By noticing that the classification of data depended on hypertext links linking different pages, they decided to draw inspiration from the work of Jon Kleinberg to define score, called PageRank, to determine the relevance of information. The results obtained were much more relevant than their competitors (AltaVista, Yahoo, etc.), coupled with a modern design and effective ergonomics, allowing them to attract numerous users and creating the beginning of a global success.

To display increasingly relevant results, PageRank has become more complex over the years. To the point that SEO experts are far from uncovering all the secrets of this constantly evolving algorithm! Nevertheless, here is what we know.

Content quality: Google’s number 1 ranking ally!

If you would like to optimize your SEO on Google, quality and relevance of your content should be your priority! It is the first indexing factor. To put it differently, it is what enables your pages to appear when a user searches your company, the products or the services you offer. To optimize your writing, you should not only use the right keywords, but also make sure you place them wisely as some positions boost SEO, such as pages titles, paragraph beginnings, links, images or bold characters.

Nevertheless, the most important thing is the quality and relevance of your texts: are they useful for the user? Do they interest your target audience? Are they likely to be shared on social networks or quoted on other websites? Questions you must be able to answer because your textual content must be written for your customers and not for the Google algorithm.

Technical perfection of the website: enhancing user experience!

Since its creation, Google’s goal is to offer relevant results to its users. That is why the algorithm favours websites with smooth navigation, in other words, the technical performance of your website counts, namely:

–  Page loading speed
–  Page download speed
–  Technology used
–  Adaptation to all devices
–  Optimized page structures
–  And many more

Remember, what is favoured by Google in terms of SEO is the quality of the user experience. So do not hesitate to put yourself in the shoes of your customers!

And finally: Notoriety, an important factor.

The notoriety of your brand and your website plays an important role in your SEO. Thus, the more visitors your website has, the more it will be mentioned by other influential sites, and the more your content will be considered relevant, the more likely your website will appear among the first search results on Google. That is why SEO is a long-term job!

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