For the past years, local SEO has been on everyone’s lips! And for a good reason, over the last two years, Google searches that include the words ‘near me’ or ‘close to me’ have surged by 900%. Working on your local SEO is more important than ever, and this is especially true for restaurants, healthcare professionals, merchants, and small businesses. Not convinced? Let us give you 5 good reasons to invest in local SEO.
- Improve your visibility
- Appear as relevant search result
- Increase traffic to your website
- Outpace your competitors
- Increase your sales
1. Improve your web visibility
The more you optimize your local SEO, the higher you will appear in local search results. These search results are crucial because they are often the most relevant to search engine users, who are mostly looking to buy a product or get a service near their location. As proof, 46% of all searches on Google are local searches!
2. Relevant search results
Improve your position in local search results will lead to more calls and visits from qualified prospects: 88% of local searches result in a call or visit within the following 24 hours. Enhancing your local SEO also allows customers in need of your products or services to find you where and when they need it!
3. Increase traffic to your website
Improving your local SEO and, as a result, your position in local search results will attract new visitors to your website! These new visitors are potential leads, close to you, genuinely interested in your business, and highly likely to make a purchase. Enhancing your local SEO is an excellent way to gather valuable information about potential customers, information that is extremely useful for your sales team.
4. Outpace your competitors
Your competitors are ambitious, just like you! But for many of them, ambition means expansion: they aim to establish themselves in other cities, regions, or countries, and their SEO efforts are geared toward attracting customers from increasingly distant locations, rather than improving their local visibility. This leaves you with the opportunity to outperform them and establish yourself as a leader in your local market!
5. Increase your sales!
Finally, investing in local SEO will increase your sales! Your strong position in local search results will lead new customers to your business: 28% of local searches result in a purchase.
Not sure where to start? Take a Shortkut: let us take care of your local SEO!